We build

SaaS that SCALES ↗

and run it.

Since 2025 3 live SaaS Ship fast Built for founders Scalable AI enabled

About hiublue eastA software studio building SaaS products end to end, from first sketch to live infrastructure. We partner with founders and operators to ship faster, scale cleanly, and keep shipping long after launch.

01 / Our products

Three
live SaaS.

We ship our own software to founders, agencies, and operators worldwide. Every line of code is a résumé for your project.

01 · Marketing & Comms
iMessage · Today 2:14 PM
Hey Sarah, your cart is still waiting ✨ Code BLUE15 for 15% off 💙
Ooh yes! Can you send the pass?
Tap to add to Apple Wallet ↓
Got it 👍

hiublue

All-in-one marketing platform.
Native iMessage, smart flow builders, real-time
analytics & wallet-based push notification.

02 · Recruiting
High school football game action shot, defenders in green uniforms tackling the ball carrier near the goal line

Gridiron Pros

Football recruiting platform. High school athletes build verified profiles, share film, and message 900+ college programs directly.

03 · Turf Booking
inGround turf booking app

inGround

Sports turf management & booking platform. Real-time slot availability, owner dashboards, and one-tap bookings for football, futsal, and cricket.

Product Design Full-stack Engineering Mobile Apps AI & Automation DevOps & SRE Design Systems SaaS Operations Product Partnerships
02 / What we do

Every stage
of the stack.

From a napkin sketch to an ARR graph that points up-and-right. Plug in one capability, or plug us in end-to-end.

01

Product design systems

One visual style for your whole product. Build new pages fast, stay consistent everywhere.

02

Full-stack
engineering

AI-paired developers, frontend to infra. Ships faster, with fewer bugs.

03

Mobile apps

From idea to both stores in weeks. Native feel, one team.

04

AI & automation

Real AI inside your product. Copilots, summaries, and automations your users actually use.

05

DevOps & SRE

Servers that stay up. Infrastructure that scales with you and alerts before things break.

06

Product
partnerships

Skin in the game. We co-build with founders for shared upside, not just project fees.

3 live products 6 builders 100% success rate 2025 since
"We gave them a deck and a deadline.
Twelve weeks later we had a product, a backlog,
and a team we still work with a year on."
Partner, early-stage founder (hired hiublue east, 2025)
04 / FAQ

Before you
book a call.

Do you work with pre-revenue founders?
Yes. hiublue east partners with pre-revenue founders through our product partnership model. We co-build MVPs and early-stage SaaS products in exchange for shared upside, not upfront fees. We take on one or two early-stage partners per quarter, typically founders with a clear ICP, a working deck, and runway secured. If your idea fits, we'll tell you on the first call.
Where is your team based?
We're based in Dhaka, Bangladesh, and we work in a hybrid model that mixes in-office collaboration with remote days. hiublue east is a senior studio of designers and engineers who ship full SaaS products end-to-end, from first sketch to live infrastructure. We're async-first with founders and clients across different time zones, and we're online when your team is online.
What's your default stack?
We don't have a default stack. In the AI era, every problem is different, and no single set of tools can solve all of them. We pick technology that fits the product you're building, the team you're scaling with, and the long-term cost of ownership. Our team has shipped on Next.js, TypeScript, React Native, Laravel, Node, Postgres, AWS, and GCP, and we adapt to whatever the next product needs.
How does pricing work?
hiublue east works two ways. Most projects start with a fixed-fee discovery sprint where we map the work, agree on milestones, and lock in a quote for the next phase. From there, you move onto a monthly retainer that flexes with the product as it evolves. For founders we co-build with, we structure shared-upside arrangements instead of project fees. Book a 30-minute call and we'll send a written quote within 48 hours.

Ship something
worth running.

One intro call. 48-hour proposal. Zero fluff.

Book a Call →